Privacy policy

Project Protagonist Privacy Policy

Effective Date: NOV 29, 2025

This Privacy Policy describes how Project Protagonist (“we,” “us,” or “our”) collects, uses, and protects your personal information when you visit, shop from, or interact with www.projectprotagonist.com (the “Site”) or any connected sales channels, including the TikTok Shop integration with Shopify.

1. Information We Collect

We collect the following categories of information to operate our business, fulfill orders, and improve your shopping experience:

Device Information

Examples: browser type, IP address, time zone, cookie identifiers, pages viewed, referral URLs, session data, and how you interact with the Site.
Purpose: load the Site correctly, perform analytics, prevent fraud, and improve functionality.
Source: collected automatically through cookies, pixels, tags, and Shopify-integrated tracking tools.

Order Information

Examples: name, shipping address, billing address, email, phone number, order details, and payment information (processed securely by Shopify).
Purpose: process transactions, fulfill orders, manage returns, and communicate order updates.
Source: collected at checkout, account creation, or when you interact with our TikTok Shop or Shopify storefront.

Customer Support Information

Examples: your contact details, message history, uploaded files, and any additional information you provide.
Purpose: answer questions, provide support, and resolve issues.
Source: collected directly from you.

TikTok Shop & TikTok Integration Data

When you interact with our business through TikTok, TikTok Ads, or the TikTok Shop integration with Shopify, we may receive:

  • TikTok user ID (if applicable)

  • Order details and fulfillment information

  • Tracking information

  • Device data and interaction data collected by TikTok’s pixel or TikTok events API

  • Marketing attribution data (such as which TikTok video or ad led you to the Site)

Purpose:

  • Process and fulfill TikTok Shop orders

  • Track ad performance

  • Deliver personalized content and advertising

  • Sync order information and customer communications between TikTok and Shopify

Source: collected through TikTok’s API, TikTok Shop integrations, pixels, and Shopify’s authorized app connections.

2. How We Use Your Information

We use your personal information to:

  • Process purchases and fulfill orders

  • Communicate order confirmations, tracking details, and updates

  • Provide customer support

  • Improve and optimize our website and TikTok/Shopify integrations

  • Detect and prevent fraud or misuse

  • Send marketing communications (if you’ve opted in)

  • Deliver personalized ads on TikTok, Facebook, Google, and other platforms

  • Analyze performance of TikTok content, ads, and Shop activity

3. Sharing Your Information

We share your personal information only with trusted, necessary partners:

Shopify

Our store is powered by Shopify. Shopify collects and processes certain data to enable payments, fraud protection, and site functionality.
View Shopify’s Privacy Policy for more details.

TikTok (for TikTok Shop Orders & Ads)

We share or receive information through:

  • TikTok Shop order sync

  • TikTok Pixel

  • TikTok Events API

  • TikTok Ads Manager

TikTok uses this data to facilitate transactions and provide advertising insights.
You can view TikTok’s Privacy Policy on their platform.

Analytics Tools

Such as Google Analytics (if enabled), which help us understand how visitors use the Site.

Legal Compliance

We may share information if required by law, regulatory request, or to protect our rights.

We DO NOT sell or rent your personal information.

4. Minors

Our Site is not intended for individuals under 16 years old.
If you believe a minor has provided information, contact us at admin@projectprotagonist.com to request deletion.

5. SMS Marketing

If you opt in to receive text messages, we may send:

  • Order updates

  • Delivery notifications

  • Promotional offers

  • Abandoned cart reminders

  • Review requests

Message and data rates may apply.
Reply STOP to unsubscribe at any time.

6. Behavioral Advertising

We may use your information to show personalized ads through:

  • TikTok

  • Facebook/Meta

  • Google

  • Other advertising partners

You can manage or opt out of personalized ads through:

  • Facebook Ad Preferences

  • Google Ad Settings

  • TikTok Ad Preferences

  • Digital Advertising Alliance Opt-Out Tool

7. Your Rights

Depending on your location, you may have the right to:

  • Access your personal data

  • Correct or update your data

  • Delete your data

  • Opt out of targeted advertising

  • Withdraw consent

To submit a request, contact: admin@projectprotagonist.com.

We comply with applicable privacy laws, including GDPR (EU) and CCPA (California).

8. Data Retention

We retain your information only as long as necessary to:

  • Fulfill orders

  • Provide customer support

  • Comply with legal and tax obligations

  • Maintain accurate business records

You may request deletion at any time unless legal obligations require retention.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements.
The most recent version will always appear on this page with an updated Effective Date.

10. Contact Us

For questions, privacy concerns, or data requests, contact us at:
admin@projectprotagonist.com